Product Overview

This is a multi-functional gel serum designed to hydrate, brighten, and prep the skin. It works both as skincare and makeup prep, and it’s infused with active ingredients that benefit all skin types. It’s made by e.l.f., a well-known vegan and cruelty-free cosmetics brand.

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“GEL SERUM DROPS: Reveals a dewy, plump complexion with a non-greasy feel, both instantly and over time.”

• Gel-serum texture:
  This hybrid consistency means it’s lightweight like a gel, but concentrated like a serum. Ideal for layering without feeling heavy or sticky.
• Dewy, plump complexion:
  The serum adds hydration and radiance to the skin, giving that healthy, lit-from-within glow. “Plump” refers to the way hydrated skin looks firmer and smoother.
• Non-greasy:
  Despite its dewy finish, the formula absorbs well without leaving an oily residue — making it suitable even for those with oily or combination skin.
• Instant & long-term results:
  Expect an immediate glow boost upon application, plus improved texture and hydration over time with consistent use.

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“MULTI-USE & CUSTOMIZABLE: Can be worn on its own as a serum, mixed into your foundation or under makeup as a primer.”

• Multi-use versatility:
  1. On its own – as a daily serum in your skincare routine.
  2. Under makeup – used as a hydrating primer to create a smooth, glowing base.
  3. Mixed with foundation – blend a few drops with your liquid foundation to add radiance and hydration (more drops = more glow).
• Great for adjusting the look and finish of your makeup — customize it based on your skin’s needs.

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“GREAT FOR: Dry, oily and combination skin. Infused with 1% hydrating hibiscus complex and hyaluronic acid, plus brightening 5% niacinamide.”

• For all skin types:
  • Dry skin benefits from hydration and skin-smoothing effects.
  • Oily/combination skin can enjoy lightweight moisture without feeling greasy.
• Key Ingredients:
  1. 1% Hydrating Hibiscus Complex:
     • A natural ingredient that helps lock in moisture and supports a healthy skin barrier.
     • Hibiscus is also known to be rich in antioxidants, helping protect skin from environmental stress.
  2. Hyaluronic Acid (HA):
     • A powerful humectant that draws moisture into the skin.
     • It helps plump fine lines, improve elasticity, and prevent dryness.
  3. 5% Niacinamide (Vitamin B3):
     • Known for brightening the skin, fading dark spots, evening out tone.
     • Also helps control oil production, reduces appearance of pores, and supports the skin barrier.

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🔹 “HOW TO APPLY: Use on its own and apply 1-2 pumps of serum to skin after cleansing & toning. Prime your skin with serum for a hydrating base for your makeup. Mix with foundation for a boost of hydration with your makeup routine (more drops = more glow!).”

• Step-by-step usage:
  1. On its own:
     After cleansing and toning, use 1–2 pumps of the serum directly on your face. Ideal for morning or night routines.
  2. As a primer:
     Apply after skincare and before foundation to hydrate and smooth the skin for better makeup application.
  3. Mixed with foundation:
     Combine with your liquid or cream foundation for added hydration and glow. The more you add, the dewier and more radiant the finish.

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“VEGAN & CRUELTY-FREE: 100% vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.”

• 100% Vegan:
  No animal-derived ingredients are used in the formulation — ideal for ethical beauty lovers.
• Cruelty-Free Certifications:
  e.l.f. is certified by both Leaping Bunny and PETA, meaning:
  • They do not test on animals.
  • Their suppliers must also follow cruelty-free practices.
  • A trusted ethical choice for conscious consumers.

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Summary: Why You Might Love This Product

• It’s a skincare-makeup hybrid — fewer steps, more glow.
• Works well for all skin types, including oily and dry.
• Contains proven actives like hyaluronic acid and niacinamide.
• Fully vegan & cruelty-free.
• Easy to incorporate into any routine for a customizable glow.